MOBILE COMMERCE, CAPTURING SALES ON THE GO.

Today we came across an article from Shop.org in regards of the importance that Mobile Commerce is having these days and specifically in the fashion industry. I have to say we agree. M-Commerce is what e-Commerce was 10 years ago, the hottest and fastest growing commerce vertical in the world. Take a look at the article below.

Just when everyone thought e-commerce was the next great selling tool, along comes m-commerce, capturing sales on the go. It’s quickly becoming a digital priority for the fashion industry, and accessories are rising as a hot category.
Flash sale site Rue La La has had a mobile app since April 2010. M-commerce has grown to become on average 18 percent of its business on weekdays and 30 percent on weekends, according to president Steve Davis. Accessories perform about 20 percent better than any other sector on the site. “Accessories are easier to make a quick decision on,” he says, adding that handbags are especially strong mobile sellers.

Net-a-Porter’s accessories buying manager, Sasha Sarokin, reports that with m-commerce, more “everyday” and “wear-now” accessories, like friendship bracelets or small pendant necklaces, are big sellers. Higher-ticket items sell as well, particularly those that pack a strong photographic punch. Even smaller brands sell quite well if they are visual, through either e- or m-commerce. CLICK HERE TO FULL ARTICLE

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