Reading the Mobile Marketer (a great resource if you are into the mobile commerce or mobile advertising industry) I found an interesting article about Budweiser tapping mobile ads to increase Facebook Likes.
As the article explains: "The company is running mobile banner ads within the Pandora iPhone app. In addition to taking users to its Facebook page, it also redirects them to the Budweiser “Here’s to the Heroes” radio station."
The article also explains that this isn't Budweiser's first foray into mobile. In 2009, they agreed to sponsor The St. Petersburg Times mobile site to tie in with its Super Bowl ad campaign.
Read the full article HERE and learn more about this interesting case from a world-wide leading brand!
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Wednesday, July 06, 2011
Mobile ads to increase Facebook likes
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