Mobile Commerce: 58% of mobile shoppers are age 18-34

According to an article published by Internet Retailer earlier this week, mobile shoppers are young, and more affluent than mobile web users overall.

This article was based on a research perfomed by comScore, which results showed that 52% of mobile shoppers use their phones to help determine if a product is needed.

Here's some more information we'd like to quote from that article:

The study finds that mobile shoppers skew young. 36% are age 25-34, 22% are 18-24 and 5% are 13-17, say web and mobile web measurement firm comScore Inc. and mobile advertising technology and research firm Millennial Media. 21% of mobile shoppers are age 35-44, 11% are 45-54, 4% are 55-64, and 2% are 65 and older. The numbers add up to more than 100% due to rounding.

Mobile shoppers tend to be more affluent than mobile web users overall, the study says. 34% of mobile shoppers and 27% of mobile web users make $100,000 or more a year. 18% of mobile shoppers and 15% of mobile web users make $75,000-$100,000. 21% of mobile shoppers and 20% of mobile web users make $50,000-$75,000. 16% of mobile shoppers and 23% of mobile web users make $25,000-$50,000. And 11% of mobile shoppers and 16% of mobile web users make less than $25,000. The numbers for mobile web users overall do not add up to 100% due to rounding.

The study also found that mobile shoppers use their phones for a variety of shopping activities. 52% of mobile shoppers use their phones to help determine if a product is needed, 42% to perform research to help decide which products fulfill a need, 38% to make a purchase, 29% to comparison shop for a specific product, and 12% to evaluate a product after purchase, the study says.

Read full article HERE

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