Google's goal: give people the most relevant answers to their queries as fast as possible

Google just enhanced its search algorithm and declared war on Content Farms.

In a blog posted last week by Google Engineers Amit Singhal and Matt Cutts, explain that the update, which is estimated to affect 11.8% of all search results, "is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful."


The blog post continues explaining: "this update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

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