LittleMissMatched a Gproxy Client Opens Store in Chicago.

LittleMissMatched Opens Its First Store in the Midwest at Chicago's Water Tower Place

"Opening a LittleMissMatched store in downtown Chicago is a great opportunity for us to present our exciting, fun and accessible merchandising mix to the heart of America," said Jonah Staw, founder and chief executive officer of LittleMissMatched.

LittleMissMatched is a groundbreaking retailer that inspires creativity and individuality throughout their breadth of fashion, home and lifestyle products. The company launched in 2004 with a collection of colorful socks that don't match and are sold in odd numbers to encourage girls of all ages to express themselves. Their "nothing matches but anything goes" philosophy knocked people's socks off and today LittleMissMatched has expanded to include socks, winterwear, sleepwear, apparel books, bedding, baby , furniture and more for creative mavens from 10-110.

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