New NetSuite F-Commerce by Gproxy Solutions, NOW LIVE!

A new NetSuite fCommerce (Facebook Commerce) store has been created by the Gproxy Solutions team! 

Wine Market is an Australian wine e-tailer with proven success within their community. This year, they decided to extend their business to the growing Facebook community. 

Gproxy’s Facebook Commerce Solution for NetSuite, gives you the possibility of using Facebook as a marketplace, but still use all your catalog information, checkout, customer center and functionalities hosted in your NetSuite SuiteCloud Computing Platform, without leaving Facebook.

It's not only about offering your products or adding a new channel for commerce, but it is also about accessibility and making good use of social networks! 

Click on the following link to learn more about FACEBOOK COMMERCE FOR NETSUITE or CONTACT US HERE and one of our Account Managers will get in touch.

NetSuite's SuiteWorld 2012 Coming Soon!

NetSuite's SuiteWorld 2012 is around the corner. The most promising cloud computing event in our community will be held at the San Francisco Marriott Marquis from May 14-17. 

To register to this event, sponsored by Gproxy Solutions, please CLICK HERE. 

If you are still not sure about attending, check out this video to clear your doubts!!

See you in San Francisco!

NetSuite's SuiteWorld Sneak Peek for Ecommerce

NetSuite’s SuiteWorld Event next May, sponsored by Gproxy Solutions, is around the corner, and the closer we get to the event, the more info about new releases and other hot news we have! Exciting isn't it?

Well, here’s NetSuite Sneak Peek about the subject we mostly care about... NETSUITE ECOMMERCE!

You might think that after more than a decade, ecommerce would be old “been there, done that” news. Nothing could be further from the truth. As your multichannel customers reinvent themselves—connected and empowered like never before—your ecommerce website and related business processes need to keep pace.

 
Whether you’re a B2B or B2C company, it pays to continuously optimize your ecommerce storefront to deliver a superior shopping experience, and to improve your front- and back-office efficiency by leveraging a single, unified set of customer and product information. At NetSuite, we’re committed to helping you do exactly that.
 
Attendees at SuiteWorld 2012, our second annual conference for NetSuite customers and partners May 14–17 in San Francisco, will find a wealth of best-practice guidance and customer success stories at 10 in-depth sessions in our dedicated ecommerce track­. SuiteWorld’s focus on ecommerce reflects the shifting landscape for online businesses as customers grow more empowered with mobile devices and social media.
 
With an abundance of channels and choices, customers don’t think twice about clicking away to a competitor that recognizes them and caters to their interests. NetSuite gives you the tools to meet customer demands and integrate customer interactions with core systems for CRM, order management, support and financials. Below is a sneak peek at SuiteWorld ecommerce sessions; you can also check out the full abstract of eight tracks and 100+ sessions.

 
Our SuiteWorld Pre-Conference Training on Sunday and Monday, May 13–14, offers even more learning opportunities. Why not arrive in San Francisco early for more learning and more fun?

We are very excited about this conference and sharing with you our new products and services for NetSuite eCommerce!

Are you planning to go to SuiteWorld? If so CONTACT US HERE and let us know, we will be in booth #G110.

Source: The Official NetSuite Blog

Digital Marketing, what to say and what not to

When talking about DIGITAL MARKETING, sticking to “what is said” or “latest trends” described by keynote bloggers or magazines it’s no longer enough. You need to continue exploring a little bit further.

Even though Digital Marketing is considered as an emerging subject of study, it already counts with certain paradigms that are so ingrained that threaten to  empty of meaning this incipient discipline.

So to avoid any possible misunderstandings or errors while trying to approach this trend, let’s try to identify which are the most commonly statements and assumptions of digital marketing:

1- SEO is dead

When is it said?: Every time you talk about possible alternatives to SEO, that are actually just supplementary search engine positioning techniques.

Who says? Bloggers, any person who’s uninterested for SEO, and also some SEO professionals who say that this discipline has nothing to do with search engine positioning.

What should be said?: SEO, as an isolated marketing strategy, is dead.

2- Content is king

When is it said?: To highlight the necessity of creating quality content.

Who says? Bloggers who aspire to convert their posts and infographics into viral.

What should be said?: innovative and well executed ideas are queen.

3- Consumers do not understand Social Networks

When is it said?: When a company has had a bad experience with a specific social media campaign.  

Who says? Those who have failed in any social media or social marketing action.

What should be said?: We were unable to properly connect with our consumers through social networks.

4- ROI from Social Media cannot be measured

When is it said?: Before applying analytic to measure marketing actions on social media. .

Who says? People who sales marketing strategies to other companies.

What should be said?: ROI from Social Media is “kind of” measurable.

CLICK HERE to contact our team and learn more about our Online Marketing Services for NetSuite and Magento.

CODiE Awards 2012: Finalists Announced!

We would like to dedicate this post to our partner NetSuite to congratulate them for this year nominations to the CODiE Awards 2012! 

The SIIA CODiE Awards, originally called the Excellence in Software Awards, were established in 1986 by today's Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other's work. Since then, the CODiE Awards program has carried out the same purpose - to showcase the software and information industry's finest products and services and to honor excellence in corporate achievement.

The SIIA CODiE Awards recognize excellence in the business software, digital content, and education technology industries. All nominated products and services receive a thorough review from seasoned industry experts who can identify strengths and give significant insights for improvements. In 27 years, SIIA has recognized more than 1,000 companies for achieving greatness in industries that expect innovative thinking and demand market validation.

This year, NetSuite received the following nominations:

• Best Cloud Platform 
• Best Electronic Commerce Solution 
• Best Project Management Solution  
• Best Supply Chain Management Solution

CONGRATULATIONS! 

Source: http://www.siia.net/codies/2012/finalist_list.asp

To learn more about NetSuite eCommerce solutions we provide, please contact us HERE.

Pinterest for eTailers Infographics

Interested in learning how to use Pinterest to improve your eCommerce store conversion rates? CONTACT OUR CONSULTING TEAM HERE

Blog vs Newsletter: Content is King

Basically, it's not about having one or the other, both a newsletter and a blog will keep your customer within "your environment", which will eventually translate into more sales. You do both. Take advantage of multiple ways to reach your audience the way they want to interact. Newsletters and blogs share a common objective: to build credibility and an ongoing relationship with your customers and prospects so that your product or service is top of mind when they're ready to buy. Content is always a great online marketing strategy

A NEWSLETTER IS GOOD FOR:

Building a base of loyal customers.
People who opt in for your newsletter are highly interested in listening from you.

Share quick news with your customers.
Present your customers with product news (product arrivals, exclusive opportunities). You would write a few lines and point the customer to the product page or to further info on your blog/site). Tip: including photos in your newsletter turns into high click through rates (i.e. customers clicking to learn more).

Share "exclusives" with your customers.
Those who opted in for your newsletter should be given special treatment. Reward them with special news/opportunities/service previews/product previews/discounts/invites, etc, that will (or not) be released to the rest of the public a few days later (on your blog).

Newsletter = content. Search engines love content.
It's about re-purposing your content. Your newsletter can have both an email and an online version. (note: if your newsletter features "exclusives" only targeted at subscribers, it makes sense to take it online a few days/weeks later)

Increase traffic to your site.
Once you have built a good fan base, any time your release a newsletter you'll see spikes in your site's traffic. That traffic may not be interested in what you're offering through your newsletter but may be interested in other products, may bookmark a page for future reference, or may consume (and share) content from your blog. Again, you keep them within your "environment".

Followup marketing.
Of course it depends on the market, but research proves that it takes 7 followups to convert a prospect into a customer. Basically what this means is that you may not be able to have your customer buy on the first try, he/she may have to be exposed to several newsletters before buying from you.

Regular contact.
Your newsletter is something your subscribers expect to get on a regular basis, maybe once a week/month. Regular contact strengthens the relationship between two parties.

Immediate sales.
This applies to one-of-a-kind products. You would release your newsletter to your subscribers with an "exclusive opportunity". Include complete contact details (even the name of a person customers should call/email) in order to close the sale asap.

A BLOG IS GOOD FOR:

Show you're the authority.
Become an authority in your niche by providing how-tos, product reviews, informative articles. Shoppers will look to you for answers, and will eventually buy from you.

E-commerce + information.
Search engines give more weight to informative sites with fresh/quality/useful content. Show Google your eCommerce store is not here just for the money, you also want to share your knowledge.

Please Google.
Google is now able to identify and favor "engaging" websites. The more interesting your content is, the more it'll be shared on social networks and the more time users will spend on your site.

Companies are run by humans.
Show your human side. Blog about personal/company stories, anecdotes, and other topics that show there's human beings behind your site. Putting a face to your company will help you connect with your customers and strengthen the relationship.

Make announcements.
Get the word out about events, new products, site improvements, etc.

Site structure.
Improve your site's internal link structure. Each post is an opportunity to point links at your product pages. Search engines favor sites with a good internal link structure that helps them crawl and index your site easily. Improve your sites usability with in-content links that allow users to navigate your site in a natural way.

Showcase your content.
Show other bloggers/site owners the kind of content you're able to produce. This will open the door for future guest blogging opportunities (i.e you posting your content on their blog, it's a win-win proposition: they get authoritative content while you spread the word about your site)